Articles tagged “advertising”

TripAdvisor may face a few hurdles in getting its hotel metasearch product and TV campaign going, but its competitors aren't under-estimating what TripAdvisor is capable of. R-E-S-P-E-C-T.

Travel startups often talk about how difficult it is to get noticed, but now even mammoth online travel agencies are finding it very difficult to break out of the pack in their TV advertising. And, it is expensive.

A changing of the guard at Hotwire was inevitable given the challenges it has faced all year due to Priceline's advertising and overall gains. Hotwire's own advertising wasn't effective enough to blunt the onslaught.

Priceline's new homepage is a lot prettier than its immediate predecessor. No, William Shatner isn't pretty, but he and Kaley Cuoco accomplish Priceline's goals of touting its Hotwire-like product, Express Deals, as bidding gets shuffled to the background.

If the DOT wants to make an example of Southwest, a company that makes about $2.7 million per day, it's going to have to levy fines quite a bit heftier than this.

The key to any campaign today is to go viral and ambient campaigns, by nature of their creativity and shock factor, are a good bet for travel organizations looking to make a splash on and offline.

Fairly hidden amidst Expedia's woes and financial announcements is that it apparently believes its eLong business in China can vie with Ctrip for a leadership position in the country.

All jokes aside, Smokey's mission is a very serious and important one, given recent tragedies such as the deaths of 19 firefighters in Arizona who perished battling a wildfire.

Like TripAdvisor, Yelp has a major headstart in restaurant and other local business reviews, and that should be a big plus in its competition with the likes of Facebook, TripAdvisor and European restaurant review sites. Will mobile advertising resonate with Yelp's users? The jury is out on that.

Vegas is cashing in on its secretive reputation as the public becomes increasingly concerned with privacy.