Skift Take

Vegas is cashing in on its secretive reputation as the public becomes increasingly concerned with privacy.

The Las Vegas Convention and Visitors Authority is once again weaving news headlines into an ad campaign, this time encouraging companies receiving information requests from the National Security Agency to say no and tell them “What happens here, stays here.”

In a single advertisement buy in Wednesday’s USA Today, Las Vegas, in an open letter, asks Facebook, Google, Apple, Microsoft, AT&T, Verizon, Twitter, AOL, Yahoo! “and other applicable parties … you know who you are” not to share information about visitors’ Las Vegas adventures.

It’s the second time the LVCVA has driven an ad campaign around a news event. Last year, the LVCVA’s advertising consultant, R&R Partners, built a small campaign around Prince Harry’s private party at Wynn Encore that went public. In that campaign, the LVCVA chastised the people who “broke the code” and sent pictures of the naked prince to celebrity gossip site TMZ.

“We feel that anything you do in Vegas should be protected from prying eyes and ears,” the ad copy says. “So when the NSA requests data related to Vegas, especially during the really fun times (which is basically always), we would appreciate it if you would just say, ‘No,’ and reply with ‘What happens here, stays here.’

“Thanks, Las Vegas.”

(c)2013 Las Vegas Sun (Las Vegas, Nev.). Distributed by MCT Information Services.

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Tags: advertising, las vegas, tourism

Photo credit: Las Vegas at night. Moyan Brenn / Flickr

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