Articles tagged “accor”

AccorHotels is now one step closer to purchasing the Fairmont, Raffles, and Swissotel brands for $2.9 billion.

Rather than outright canceling their international trips, many U.S. travelers of all income levels have decided to change destinations or even hotels to alternatives that make them feel safer after multiple terrorist attacks in Europe and the Middle East.

With its multi-million-dollar investments in Onefinestay, Oasis Collections, and Squarebreak, AccorHotels is taking a smart, strategic approach to battling the encroachment of home-sharing platforms like Airbnb and HomeAway by embracing their direct competitors.

Just think of all the data AccorHotels can mine by giving loyalty members a few points for their thoughts.

Because Oasis Collections provides local destination representatives to welcome guests at its listings, and also act as private concierges, that made the company attractive to Accor because it's easier to control the quality and uniformity of the guest experience to a degree.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever.

Mergers, killing brands, globalization, and an ongoing fear of Airbnb and its ilk will keep 2016 interesting and prepare the industry for a bit of needed evolution.

AccorHotels is one of the smarter travel brands right now. Its larger rivals should take note.

Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call over the last 15 years and has missed out on wave after wave of digital innovation. He's saying all the right things about Accor addressing these past shortcomings, although the jury is still out on how much he'll be able to accomplish.

The tourism industry is starting to bounce back after Covid; for the big hotel brands, growth is on the agenda.