Articles tagged “accor”

The first step to making things right is to admit things are wrong, followed by figuring out how to make things right again. At this point, we're not sure we know how AccorHotels wants to fix its problems with Onefinestay and John Paul, but at least it admits something is wrong.

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.

Can you ever really have the independence to do your own thing and have all that scale? SBE's Sam Nazarian will find out soon enough.

Another day, another attempt from a hotel company to reinvent the role of the hotel concierge.

Voice search isn't ubiquitous for travel yet, but as consumers grow more comfortable with the technology, travel brands should be making major inroads too.

Collecting eye-catching pieces of artwork is one way to set yourself apart from the competition.

In this Instagram era, a hotel art collection can be framed as an insta-marketing tool. We talked with several art curators about how luxury hotels can use art as a platform for branding and creating local buzz.

This doesn’t mean every hotel has to be the same, or attempt to appeal to the lowest common denominator. It’s about individual hotels taking control of their unique identities but reconfiguring them so they appeal to the many, many needs all guests have today.

If you have a company you want to sell, get in touch with AccorHotels.

Shareholders are no doubt elated, but luxury travelers are concerned. They don't want Belmond to become another Ritz-Carlton, and get folded into another mega-hospitality giant.