Articles tagged “accor”

If more than a month goes by without an acquisition or partnership announcement from Accor, does it even count? There are high expectations from the Middle East and Africa division in the wake of recent deals, especially from owners that may be anxious about potential disruptions.

Like a similar program now in place between American and Hyatt, the partnership between Accor and Air France-KLM aims to share customers between similar target markets. Unlike its American cousin though, this partnership is open to all loyalty tiers.

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

It's no secret that lifestyle brands cater to a particular type of traveler, but that doesn't mean there isn't plenty of money still to be made in the space. As lifestyle veterans, Dream Hotel Group could have a leg up over larger chains that have more capital to play with.

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

A full-blown acquisition or a stake in a tech-focused budget hotel player by a global hotel chain would be yet another strange development in the hospitality industry. But as we've seen, nothing is really strange anymore. This is an interesting development to watch, as the implications could be far-reaching.

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Hotel chains are always in search of the next big thing in innovation or loyalty that will give them an edge over the competition. But in discussions with industry professionals at the NYU Hospitality Conference this week, it seems most would be willing to settle for reliable Wi-Fi and USB ports in rooms. Maybe simple is better?

It used to be that hotel CEOs outright dismissed homesharing. But now that more hospitality companies are taking the plunge, the top brass is making the case for why the hotel giants can do it better.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.