We Can Put the Quality Into Homesharing, Say Hotel CEOs
Photo Credit: The CEOs of Hyatt, Marriott, IHG, Choice Hotels, and Accor onstage at the NYU hospitality conference. Skift
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It used to be that hotel CEOs outright dismissed homesharing. But now that more hospitality companies are taking the plunge, the top brass is making the case for why the hotel giants can do it better.
Hoteliers for years watched the niche homesharing market grow from afar, observing that lodging offered to customers was predominantly illegal and offered little assurance of a quality guest experience.
But as the homesharing accommodations grow in popularity, hotel chains now think they can do it better than established players.
One reason is “we are not permitted to stand away from the business,” Marriott CEO Arne Sorenson said during a panel discussion at the 2019 NYU Hospitality Industry Investment Conference in New York — adding that homesharing companies normally outsource the quality of a stay to hosts and renters, thereby absolving them of any blame when something goes wrong
