Some sort of marriage, whether an outright acquisition or more of a loyalty alliance, is necessary to give Accor stronger footing in the U.S. But the pandemic didn't provide any opportunity to capitalize on takeover bargains.
With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market.
Even though the hotel industries in the U.S. and Europe have outperformed China in recent weeks, developers in these stronger markets should consider how their projects will be impacted by China’s closed borders remaining walled off.
Accor’s lifestyle hotels are more than a chic place to grab a drink or a bite to eat in your local neighborhood. They can be cash cows relative to some of their more mainstream sibling brands like Novotel.
The Delta variant didn’t evade major hotel companies from profitability on their most recent quarter. Barring some massive pandemic setback, many of these optimistic outlooks are possible.
The strict approach to new coronavirus cases in major Asia-Pacific countries has hotel companies like Accor banking on other parts of the world for faster, consistent returns to normal.
Hotel executives presented China as a definitive, massive growth opportunity to shareholders during the pandemic. But volatility in the development world as well as tough government oversight mean CEOs at companies like Hilton, Accor, and Wyndham need to find a new way to show strength.