Skift Take

Hotel executives presented China as a definitive, massive growth opportunity to shareholders during the pandemic. But volatility in the development world as well as tough government oversight mean CEOs at companies like Hilton, Accor, and Wyndham need to find a new way to show strength.

Series: Early Check-In

Early Check-In

Editor’s Note: Early Check-In, Making Sense of the Week in Hotel Deals & Development: First thing every Monday morning, hospitality reporter Cameron Sperance brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry. Start your week by being smarter.

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The hotel industry’s go-to market for optimism and expansion narratives during the pandemic won’t offer such a rosy picture from this week’s earnings calls for companies like Hilton, Accor, and Wyndham.  China was supposed to be the global hotel industry’s V-shap