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The travel industry’s landscape is changing by way of innovation and disruption from the startup world. This paper maps the entrepreneurial journey and lays out essential takeaways for the travel…

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and…

Here are the first two installments in our Habits of Travel Bookers Quarterly Series. Download them both for FREE!

Mid-range hotels are taking a page out of the airline industry's book, unbundling amenities and allowing customers to only pay for the products and services they actually want. Could this "pick and pay" tactic change the way budget hotels do business?

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event…

This is the second installment for our Future Cities series, where we look at how sustainable development, and smart city initiatives are paving the way for Singapore to build the city of the future.

For hotel marketers reaching customers around the globe, not every campaign works abroad. From translation issues to single-channel reliance, here are four PPC marketing mistakes for hotels to avoid.

This is the first installment for our Future Cities series, where we look at how inventive development projects, ambitious tourism goals, and smart city initiatives are paving the way for Dubai to build the city of the future.

With the rising demand from today’s travelers for unique experiences, hotel brands are investing heavily in custom content for their individual properties online. Rather than competing for search ranking, hotels and brands now need to figure out how to work together in order to maximize their marketing efforts.

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…

Download a case study on user-generated content and traveler engagement from Rivet for free!

The needs of the modern business traveler are changing. As efficiency and healthy living have become top priorities, travel brands would be smart to listen to the evolving desires of…