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Travel Technology

5 Tips for Unlocking Ancillary Revenue Throughout the Traveler Journey

Selling unbundled services doesn’t automatically translate to bottom-line results. As travel brands navigate the road to recovery, a successful ancillary strategy relies on a balance of human creativity and machine-based learning to deliver the right message about the right product at the right time.

5 Tips for Unlocking Ancillary Revenue Throughout the Traveler Journey
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Hotels

Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers

Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.

Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers
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Travel Technology

4 Intelligent Ways Travel Companies Can Blend the Guest and Employee Experience

Guest and employee expectations have changed since the Covid-19 pandemic. Fortunately, an “experience ecosystem” that incorporates both can help hospitality companies meet the needs of a new reality and gain a competitive advantage.

4 Intelligent Ways Travel Companies Can Blend the Guest and Employee Experience
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Travel Technology

How Artificial Intelligence Is Optimizing Airline Ancillary Revenue

Deep learning and artificial intelligence (AI) are helping airlines connect the dots to achieve total revenue optimization. Ancillary strategies, which produce higher margins by influencing the right differentiated purchases at the right time, are increasingly important to this goal.

How Artificial Intelligence Is Optimizing Airline Ancillary Revenue
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Travel Technology

How Travel Brands Can Build for the Metaverse Now to Drive Travel Discovery

As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.

How Travel Brands Can Build for the Metaverse Now to Drive Travel Discovery
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Business Travel

Skift Webinar: Travel and Expense at a Critical Inflection Point

“It’s the economy, stupid.” The legendary 1992 quote from political strategist James Carville is equally relevant today as it seems like almost every conversation about the future of corporate travel and expense is now focused on inflation and other economic factors. In this recent webinar, we discussed how companies are adjusting their policies and technology solutions to keep pace.

Skift Webinar: Travel and Expense at a Critical Inflection Point
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Travel Booking

New Report Shows How Travel Brands Can Capitalize on Rising Demand for Payment Flexibility with Buy Now Pay Later

Travel is officially back in full swing, but consumer habits have shifted. Affirm’s new report, “On the Move: What Today’s Travel Trends Mean for Your Business,” touches on key market trends and explains how travel businesses can attract customers by offering payment options that meet their individual needs.

New Report Shows How Travel Brands Can Capitalize on Rising Demand for Payment Flexibility with Buy Now Pay Later
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Tourism

How Explore Butte County Grew Organic Traffic with Localhood Stories

With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.

How Explore Butte County Grew Organic Traffic with Localhood Stories
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Meetings

Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions

Ottawa, Canada’s capital city, is not only an enchanting place to visit, but it is also a hub of innovation and collaboration in the fast-moving field of advanced manufacturing, particularly in applying next-generation technologies to biomechanics.

Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions
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Hotels

How Marriott Is Transforming the All-Inclusive Segment Through Loyalty

With consumer demand for immersive resort experiences escalating, All-Inclusive by Marriott Bonvoy is gaining momentum, rooted in the company’s expansive loyalty program and award-winning brands. Brian King, president of Marriott International Caribbean & Latin America, spoke with SkiftX about Marriott’s leadership in the future of the sector.

How Marriott Is Transforming the All-Inclusive Segment Through Loyalty