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Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

As power shifts toward distributors, property managers will need to embrace new technology tools to better leverage these channels while working to preserve direct bookings and repeat visits.

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the…

Join us at the intersection of travel and groundbreaking new technology at the first ever Skift Global Forum Virtual XChange Cocktail Party, where a curated selection of travel brands will exhibit their VR videos in the heart of Alice Tully Hall.

As hospitality businesses struggle to create operational efficiencies, many look to tech to help hotel staff ditch the desk.

Hotel operators have learned the secret to combatting dynamic market conditions: invest in tech that will have a direct impact on revenue management performance by predicting demand and implementing new pricing strategies.

It may seem hard to believe, but analog technologies like walkie-talkies, pagers, and even pen and paper are still the norm for many hotel employee communications.

Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

As the vacation rental industry grows up, the gap between those players embracing modern ways of operating and the rest is widening. Given the high expectations of today’s travelers and the leg up provided by digital tools, this divide will widen and the savvier operators will quickly dominate.

Digital has fundamentally changed the way we do business – and the travel industry is on a digital journey all of its own.