Epsilon Partner Content

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Online Travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Epsilon + Skift | 4 years ago

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge
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Online Travel

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

Epsilon + Skift | 5 years ago

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands
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Online Travel

Loyalty 2.0: From Incentivizing Transactions to Creating Value

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Epsilon + Skift | 5 years ago

Loyalty 2.0: From Incentivizing Transactions to Creating Value
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Online Travel

The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

Epsilon + Skift | 5 years ago

The Personalized Approach to Upselling, Cross-Selling, and Everything in Between
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Online Travel

Building Brand Loyalty in the Era of the Empowered Traveler

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.

Epsilon + Skift | 5 years ago

Building Brand Loyalty in the Era of the Empowered Traveler
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Online Travel

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

Epsilon + Skift | 6 years ago

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler
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Online Travel

An Inside Look at the Tools Making Personalization a Reality

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

Epsilon + Skift | 7 years ago

An Inside Look at the Tools Making Personalization a Reality
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Online Travel

A Brief Look at the Online Behavior of Travel Consumers

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

Epsilon + Skift | 7 years ago

A Brief Look at the Online Behavior of Travel Consumers
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Online Travel

The Link Between Travel Booking and Personalized Messaging

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

Epsilon + Skift | 8 years ago

The Link Between Travel Booking and Personalized Messaging