Epsilon Partner Content

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.