Skift Originals

Online Travel

5 Travel Brands Winning on Social Media for the Week Ending June 6, 2014

Celebrate the people who make your brand human, share striking images, and offer contests to deepen your fans' considerations to convert them into trackable actions.

Joyce Manalo, Skift | 10 years ago

Business Travel

Review of Airline Mileage Programs Reveals Winners and Losers in Loyalty

The study reinforces that airline loyalty is a game best played by the pros.

Jason Clampet, Skift | 10 years ago

Airlines

Star Alliance Airlines Settle in to Heathrow’s New Terminal 2

Great new terminal, but what Heathrow really, really needs is another runway.

Marisa Garcia, Skift | 10 years ago

Hotels

New Shangri-La Hotel Opens in the Clouds Over London

The Shangri-La Hotel and The Shard officially sign off on the dramatic resurrection of London's South Bank beginning with the Tate Modern opening at the turn of the millennium.

Greg Oates, Skift | 10 years ago

SkiftX

Best Travel Ads This Week: Giving Travelers What They’re Looking For

Samantha Shankman, Skift | 10 years ago

Tourism

The Monk, the Monastery and the Road of Experiential Travel

The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery.

Greg Oates, Skift | 10 years ago

Airlines

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.

Dennis Schaal, Skift | 10 years ago

Hotels

How Small Hospitality Brands Use Email and Facebook to Compete With Global Chains

Establishing an online presence where guests can find, review and book a hotel is almost as important as the bed itself today. Once at a disadvantage, there are are now many tools that help small businesses owners implement basic digital business features.

Samantha Shankman, Skift | 10 years ago

Airlines

90% of U.S. Flyers Rarely or Never Buy In-Flight Wi-Fi

Americans returning to the airport will be surprised by the range of positive and negative changes to the air travel experience -- most of which were necessary to bring the industry out of a recession and into a mobile, tech-influenced future.

Samantha Shankman, Skift | 10 years ago

Online Travel

Are Game Consoles the Next Hot Device for Travel Bookings?

Travel companies that want to attract Millennials and teens may now have to consider game consoles among their platform-development priorities. This brings new meaning to the concept of a killer (i.e. Call of Duty, Grand Theft Auto) app.

Dennis Schaal, Skift | 10 years ago