SkiftX

Switzerland Tourism is doing an awesome job of branding with its hilarious videos. But, Open Switzerland is taking the branding exercise outside of official channels, and there's nothing wrong with that.

This isn't the end of the lawsuit, and the in-flight Internet marketplace is changing as new competitors enter with satellite technology.

Frontier has been piling up losses and parent-company Republic Airways has been looking to shed Frontier.

Interesting conundrum in this social media age: do you value the social accounts separately in an M&A/sale valuation? Are accounts and its followers separate, and that means can be decoupled and sold?

Virgin America doesn't have the network at this point to truly be a big winner for business travelers. It remains to be seen whether it will run out of time before it gets there.

Jetsetter's hotel relationships and expertise should help TripAdvisor on a variety of fronts. It remains to be seen whether TripAdvisor will eventually fold SniqueAway into the more successful Jetsetter, or go with a multi-brand strategy.

All the thought behind smart technology is a great thing, but there's little mention in the study of the effect baggage fees have on lost bags -- the fewer checked, the fewer lost.

The nitty-gritty details of the report is an interesting look at the prevalence of Internet cafés today, but it’s main findings further prove the importance of travel content and booking functions becoming mobile-friendly to remain relevant.

Facebook remains the number one platform for trip sharing, which means it continues to be the best place for inspiration and tips. Sour startups can point out that this data is only applicable to visitors who’ve been to Australia, but it’s an extrapolation we’re willing to learn from.