Open Switzerland project has designs on rebranding the country
Photo Credit: Open Switzerland site visitors can download a new font and create a poster about Switzerland as they perceive the country. Open Switzerland
Skift Take
Switzerland Tourism is doing an awesome job of branding with its hilarious videos. But, Open Switzerland is taking the branding exercise outside of official channels, and there's nothing wrong with that.
Switzerland Tourism is a savvy marketer of the country given its series of hick-farmers videos, but now a design firm is challenging the perception of the country, and enlisting creative souls to help redefine the destination.
You can kiss cuckoo clocks and secret bank accounts goodbye.
Base, a network of design firms with offices in Geneva, Barcelona, Brussels, New York, and Santiago, has launched
