Sure Sir Richard breathes a rare air. But he's fought to get there and has learned what travelers need to make them feel they've got their money's worth.
All these hotel groups are now talking about becoming brands and management companies instead of owning these assets, at least in U.S. and Europe, and will be interesting to see how that plays out over next few years.
A crew that feels it looks good is always going to perform better than one that feels it is stuck in last decade's closet. Just ask the high-flying, well-dressed men and women of Virgin's airlines.
For now, just a wish list, but European airlines do have to consider banding up, with their own dicey economies and threat of long haul Gulf airlines taking over profitable routes.
Water scarcity could literally stop the blockbuster growth in tourism economies of the Asia-Pacific countries in their tracks, and smarter usage like what Australia and New Zealand have achieved is needed.
Hertz believes the company has assembled all the big pieces it needs. That includes buying Dollar Thrifty to attack the mid-tier market, and a slew of car-sharing technology acquisitions. Now the company can focus on lubricating the customer experience to make it more fluid.
The majority of the Caribbean islands rely on American visitors to fuel their tourism industries, but Cuba is the stark exception as the second most-visited island in the region and very few Americans in sight.