Skift Take

The pandemic boosted the growth of the already flourishing short-term rentals sub sector of the European accommodation market. It is still to be seen how the various sub sectors will compete to define the market landscape.

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Europe has upheld the position of a global leader in tourism in the past, with its international arrivals accounting for 40 percent of global international arrivals in 2019. As a result of the pandemic, international tourism arrivals in Europe dropped by 70 percent in 2020 in co