Research says hotels are turning away from social media marketing
Skift Take
This six-month study found that although hotels recognize marketing opportunities on social media, they are applying renewed focus on direct bookings and corporate partnerships for strategies they can measure.
Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents (OTAs), says research by Ecole
