Skift Originals

The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

Lately the improbable keeps happening. Exhibit A: Donald Trump. So we've ventured some bold forecasts on everything from cruise ship dining to the acquisition plans of Airbnb, Oyo, Microsoft, and Sabre. Chances are these things won't happen, but our editors thought this mental exercise may help prep readers to expect a surprising 2019.

Ever since Naoshima, Japan, became home to a number of contemporary art museums, sculptures, and installations, the island's identity as an "art island" has become intertwined with its history and culture. Naoshima now represents a way for other destinations to think about how tourism, and art tourism specifically, can be used to revitalize communities while preserving tradition and demonstrating respect to heritage.

It's summer. Slow down. Take a breath. And catch up with some of Skift's best deep dives and enterprise stories so far in 2018.

Learn how we're getting our Skift Global Forum attendees involved in the action with a new interactive Q&A tool.

Amazon's subscription model — which has already disrupted music, groceries, and retail — could be the key to travel brands unlocking more revenue per customer. Here's the lowdown on the latest tests.

Trivago is bold to take on the giants Booking.com and Expedia Inc. by debuting hotel data services, too. But its rate-shopping tool is better designed and possibly more powerful than what its rivals offer. Game on.

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Travel is in our DNA. It's an emotional journey and story that has played out since the dawn of humankind. Getting to the root of this travel instinct can help us build better brands and lasting relationships with our customers. Luckily there's a framework for that.