Skift Originals

Asia on the up, Europe on the rise, North America flatlines: that's a litany across many industries, not just meetings and business travel. And for meetings, that means effects on hotel industry as a result.

These trends could be adopted by the entire travel industry as consumers across all spending strata are attracted to companies that are digitally engaged and offer beneficial loyalty programs.

It is one of the most fascinating battles in tech right now, with huge amount of money involved, and one that will also define the future of how we travel.

States with fewer attractions than NYC and California are left to their own devices to come up with a creative branding strategy that attracts tourists. I mean, even South Dakota can leverage Mount Rushmore.

Real corporate responsibility begins when companies go beyond mere "compliance" with regulations against outcast airlines and governments.

There are political and natural factors that influence even the best country brands, which is why some countries doing their best to promote tourism are still seeing little economic impact.

There is no question about it: guidebook publishers should fear Wikivoyage, but travelers should rejoice. Though give it some time to build up into a useful resource.

Orbitz, like all brands living online today, is tasked with producing creative original content to share via social media. In this case, it seems they’ve been more than happy to hand that responsibility over to a travel personality.

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world.