Top 2013 trends in the meetings industry: Think Asia, as Europe declines & U.S. flatlines
Skift Take
Asia on the up, Europe on the rise, North America flatlines: that's a litany across many industries, not just meetings and business travel. And for meetings, that means effects on hotel industry as a result.
The meeting and conventions industry, annoyingly nicknamed MICE, will have a flat growth 2013 in North America and declines in Europe, while Asia and LatAm wil see fast growth, according to a new survey as part of American Express Meetings & Events “2013 Meetings Forecast.”
2012 brought optimism back to the meetings and events industry as companies began to grow their meetings programs again and bring back critical business events that were put on hold during the recession, but in 2013, the uncertainty of the global economy, and the financial situation in the European Union in particular, is forcing meeting p
