Skift Originals

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

Tech pundits are calling this Apple WWDC a do-or-die for the future of the company, but we really want to know if the company will get its act together on maps for the iPhone.

Parts Unknown takes an honest and holistic look at the world and at travel, considering the impact politics, history, and location have on the people who call a country home and those that cover millions of miles to see it. We're looking forward to season two.

We wish more airports’ ads could be this much fun; however, Cleveland targets a very specific demographic and a similar strategy wouldn’t work for an international hub.

United and Alaska Air are the only two full-service domestic U.S. entrants on the list, but expect bold fee moves by other U.S. carriers and fee growth by foreign airlines that already know how to play the fee game.

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

There is a lot of hype about Big Data, and both users and companies need to be realistic about what it will be able to deliver. Kudos for DealAngel for getting a product out the door to test rather than remaining under wraps for years (cough, Hopper, cough).

The court’s decision marks the beginning of a long process before e-hail apps are permanent part of city transportation; however, Bloomberg is now only a uniform taxi fleet away from bringing his taxi vision to fruition in NYC.