Skift Originals

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Entries are now open for 2021 edition of the Skift IDEA Awards, the travel industry’s annual recognition of excellence in design, creativity, and innovation. Apply by the June 28 early deadline for the best entry rate.

June will be a pivotal time for hotels and the industry as travel momentum picks up as preparations that many have made for the past year are finally set in motion. Join us for this day of important discussions during our next summit on hospitality and marketing. You won't want to miss it.

This will be the most consequential event Skift has ever done. Come and experience our Skift Global Forum 2021 at the stunning TWA Hotel.

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

The U.S. travel rate jumped to 35.3 percent in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of over 10,000 Americans.

Greece says it's all set to welcome tourists in May, as the EU has just unveiled a new Covid-19 pass for travelers. But will the fragmented bloc be able to agree on rights attached to the certificate in time to save the summer?

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Nearly a year into the pandemic, the world's airlines are still trying to find their footing as historically low numbers of travelers take to the skies. Is vaccinating crews and then making it part of an airline's marketing message one way to jumpstart a travel rebound?