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Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of over 10,000 Americans.

Skift research has been tracking how Americans traveled every month since January 2020. In our monthly travel tracker reports, we have focused on capturing top-line travel trends, tracking how deep the pandemic is impacting travel, and detecting early signs of recovery.

In this Pandemic Travel: 2020 U.S. Traveler Deep Dive report, we drill down to the more granular questions we’ve asked in the survey by combining the March – December survey data, which totals 10,062 respondents. With this robust sample size, we are able to present key statistics on who traveled and how they traveled during the pandemic, including booking methods, travel companions, accommodations, transportations, and destinations, for both personal and business travel. We also aggregate top hotels and airlines that Americans used, with details of loyalty membership and consumer satisfaction of leading travel brands.

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What You’ll Learn From This Report

  • Traveler demographics
  • Personal travel deep dive, including:
    • Travel companions, with highlights of solo travelers and traveling with kids
    • Payment responsibilities
    • Accommodation types, booking methods, top hotels, loyalty memberships and guest satisfactions
    • Comparison between hotel and short-term rental guests
    • Flight booking methods, top airlines, loyalty memberships and consumer satisfactions
  • Business travel deep dive, including:
    • Payment methods
    • Top corporate travel management sites
    • Accommodation types, booking methods, top hotels, loyalty memberships and guest satisfactions
    • Flight booking methods, top airlines, loyalty memberships and consumer satisfactions
  • Travel destinations

Subscribe to Skift Research Reports
This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Recovery Index and Skift Health Score data and reports.

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Tags: 2020 travel trends, consumer behavior, skift research

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