Greece Offers Lessons in Redeploying Bloggers to Promote Offbeat Tourism
Photo Caption: Some of the most rustic Mediterranean homes are located in Greece's Papingo Village in Epirus. Elena Sergeeva, blogger
Skift Take
Greece says it's all set to welcome tourists in May, as the EU has just unveiled a new Covid-19 pass for travelers. But will the fragmented bloc be able to agree on rights attached to the certificate in time to save the summer?
Greek islands like Mykonos and Santorini are exquisite destinations, but not many people explore less obvious grounds, like Epirus, home to the sanctuary of mythical Mother Goddess Dodona — legend has it that she was an oracle to Zeus himself.
The site of Dodona was discovered only in recent years and is located in the heart of rugged Epirus, where stunning gorges scar the walls of its mountainous landscape in the northwest of Greece.
Tourism in Greece has suffered one of its worst years in modern history, but the coronavirus crisis has given local bloggers a chance to reinvent their approach by exploring less chartered territories.
Travel Bloggers Greece (TBG) is one non-profit organization that has aligned with local bloggers who can venture deeper into the Hellenic state to offer people slower and culturally-rich experiences as tourism starts to recover.
“Travel is not about ticking the boxes or taking that perfect Instagram shot. It is all about connecting on a deep
