News

Now in its seventh year, Skift IDEA Awards will once again recognize the individuals, teams and businesses that are driving the travel industry forward. See the 2025 finalists below.

Every president wants lower interest rates – they keep voters happy. It’s the Fed’s job to ignore that. But financial markets may have already accepted where this is heading.

Skift Global Forum returns to New York City from September 16-18, bringing together the most influential voices in travel for three days of essential insights, unmatched networking, and game-changing ideas. We'll walk you through what happens at the event.

ChatGPT Agent could be a game changer for travel. It can make real bookings. But will people trust AI with their money, logins and bank details?

The idea of hotels partnering with ex-Googlers and DirectBooking trying to undercut OTAs is not without its ironies. Still, the concept of hotels working more closely with LLMs is one that could gain traction.

IHCL’s earnings were solid, but the real story is its aggressive expansion — from spiritual hubs to airports to international cities like Frankfurt.

The summer's busiest-ever travel season is posing enormous challenges for flight attendants, but union leader Sara Nelson is optimistic about rallying support for flight crews.

After seeing softening demand for the first half of the year, United executives now believe that the economy is stabilizing, leading to higher demand.

Forget overpriced minibars and club sandwiches. Wyndham is one of a few hotel groups looking to monetize today's on-demand culture.

A CEO complaining about higher taxes is no surprise. But our research shows on capacity shows a significant contraction in Germany’s airline market.

Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.

Jordan just had its best six months for tourism since records began, but officials say the country is still being held back by regional tensions.