News

How A Little-Known Travel Website Transformed Online Booking

Some travel companies took compare tools like Booking Buddy's and pre-checked several windows, driving up their own click revenue and exasperating consumers who unknowingly found their computer screens flush with pop-under windows when they started to search. CPC rates charged to advertisers became subject to a downward spiral, and although the model is still widely used, metasearch stole some of its thunder.

Las Vegas’ Iconic Tourism Slogan ‘What Happens Here, Stays Here’ Turns 10

What happens in Vegas stays in Vegas, except the secrets of one of the world's most successful marketing campaigns. Expectations for a Vegas vacation have become a cultural phenomenon and the realization that it's all a ploy to tap into tourists' frustrations and set them off on a spending spree is unlikely to quench the thirst for freedom felt by any arriving visitor.