How Analytics Can Help Hotels Reach Customers

This post comes from our partner buuteeq. Follow @buuteeq We aim to please, is every hotelier’s motto right? In hospitality, the goal is to create a memorable experience for the guest ultimately converting customers into evangelists and return visitors. In order to do this, a hotelier has to know their guests and gather feedback to continue refining the experience. So the question remains, how do we improve your guest’s experience without honest feedback? We’ve all done the comment box.  It’s a box of extremes-either they hated it or loved it. You may see this phenomena often on Trip Advisor reviews. But what about all those other guests that didn’t stay with you?  How can we get their feedback prior to booking with you? This sort of feedback from “potential guests” could greatly impact your property’s bottom line! According to Google, there are 5 stages in the travelers experience. Google’s Five Stages of Travel 1. Dreaming 2. Resea