We can read that snowfall will change and waters may rise, but there's no way to tell how much the environmental changes will alter people's disposable income or ability to travel.
Travel consumers have voiced their demand for hotel brands to inject more compelling travel content into their websites. It seems Peninsula Hotels was listening.
Ireland is attempting to replicate New Zealand's tourism success by branding itself as the real-life version of a mythical destination, and using the HBO logo adds credibility to the tourism board's campaign.
Expedia and TripAdvisor have subsidiaries in China, Priceline has gone the partnership route with Ctrip, and now Orbitz Worldwide wants to get in on the action in a more meaningful way through its HotelClub subsidiary. HotelClub will have to do some heavy lifting in China, which is a coupling, discounting and highly competitive market.
With only four hotels, The James brand has earned a disproportionate amount of street cred in the hospitality industry for its "warm modernism" and community partnerships with local cultural organizations.
Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.
Is it a red flag or prudent strategy that Hot Hotels has raised just $1 million in its more than two years of existence? If it really wants to expand into Latin America, Hot Hotels will probably need more muscle than this.
There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.