News

Using one of the hospitality industry's most indepth service manuals, Ritz-Carlton is sharing best practices with corporate America and adapting those to Millennial behavioral trends.

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

For the average consumer 'green' went by the wayside when the economy slumped. Now carbon credits have become something travel providers do in the background.

The best travel ads are the ones that indulge the imagination and call on our romanticism with travel instead of focusing on today's obsession automation and mobile.

HomeAway is not about to be another Booking.com, but Google is going to get a new and large global customer when the vacation rental site ramps up its search engine marketing, probably next year.

People love to search for tours and activities on their mobile phones while on vacation. TripAdvisor is going after this market, and could give the Viators and GetYourGuides formidable competition.

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.

The lure of bag fees may be too much for JetBlue to resist, but it would take a big brand hit if it decides to do so. Coupled with the airline's new business class service, many passengers will wonder if the JetBlue they loved is gone forever.

Airlines have no trouble getting passengers to use Wi-Fi -- when it's offered for free. The brand benefits would be enormous if JetBlue kept it that way. Other airlines should consider doing likewise.

Airlines could easily afford to retrofit all their seats with a $2 armrest fee that every flyer would be happy to pay.

The Priceline Group is the dominant online player based on its scale, speed, search engine marketing strategy, and conversion skills, but perhaps its compensation policy should be added to the list of factors, as well.