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By focusing on the heart and soul of boutiques, Brosh pinpoints what can't be easily copied by the majors.

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

NYC & Company is smart to attach the city's brand to the global "it girl;" however, Taylor appeals to a very specific kind of audience that could in some ways limit the influence of the new global campaign.

A pre-check system that was linked among a bunch of companies would be a step forward for road warriors if security assurances are adequate.

Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.

Conley's focus on the guest gives him an understanding of the peer-to-peer business that few others can lay claim to.

Brands undertaking ambitious roving dining experiences need to reward their audiences for their social engagement to make the trip worth it.

"Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business."

Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.

It's great to see employees getting involved and showing community spirit around their brand. Marriott could also make the campaign more easily accessible and visible than it currently is on its site.

Hertz is innovating standard GPS technology to give travelers the experience they're looking for on a long car ride. The app provides an experience that breathes life into GPS coordinates that will benefit destinations and hotels, as well.

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.