News

IHG’s decision to debut its new soft brand outside of the Americas says a lot about its strategic thinking.

Hotel brands are trading ownership for scalability through asset-light models, brand diversification, and expanding loyalty programs.

American Airlines is betting that a seasoned alliance-builder can fix its commercial missteps and finally smooth over the turbulence left by its failed sales strategy.

Climate goals are looming, but progress is lagging. G Adventures’ CEO is sounding the alarm and making tough decisions.

Abu Dhabi turns into a global travel hub October 29–30 as Skift Global Forum East convenes airlines, hotels, tech innovators, media leaders, and investors, all collaborating to define travel’s next era.

Expedia is not new to Asia, but its strategy here is changing. The company believes its mix of scale, data and local strategy can help it compete.

IHCL is proving that scale and selectivity can go hand in hand. Its aggressive signing pace and boutique acquisitions show how the hotel chain is adapting to the country’s evolving travel landscape.

Hilton expects fourth-quarter RevPAR to be in positive territory due to the stronger group travel, easier comps, and holiday shifts. Plus more hotel news.

Wyndham's cut to its forecast is modest, at about 2%. But it's notable that Texas, Florida, and California showed particularly soft results, as well as China, during the third quarter.

So far Starboard Value hasn't publicly called for any leadership changes at Tripadvisor, but the activist investor's views aren't exactly a ringing endorsement.

Southwest took a big bet when it decided to rip up its unique business model. Now, it seems like that gamble is starting to pay off.

Hilton's CEO outlined ways that AI could make it more cost effective to run his hotel business. Easier said than done, of course.