Media and PR

Arthur wrote that "We are the first generation in human history to be able to travel to other continents as easily we once took a trolley to the next town." Thanks to him, we could do this without having a ton of money, and hopefully walked away with a better trip because of that.

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Singapore Airlines' last fatal incident was marred by confusion and misinformation. This time it's very different.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

This is an example of why startup advisors say founders should avoid taking too much funding too quickly.

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.