Raffles ‘Butler’ Campaign Is Back and It’s Working – But Can It Go Global?
The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Revolution CEO Steve Case at Skift Global Forum – Full Video
Steve Case, chairman and CEO of Revolution and co-founder of AOL, talked about his community-focused travel portfolio, including Exclusive Resorts' membership club and the 600-acre Punta Cacique development in Costa Rica, at Skift Global Forum 2025.
Luxury Travel Innovators Neil Jacobs and Alexandra Walterspiel – Full Video
Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.
Many Luxury Hotel Brands Have Lost Their Way
Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.
Oman’s Contrarian Approach to Culture
While neighbors chase viral moments, Oman built something that will outlast the hype era. Sometimes the smartest cultural investment is the deepest one.
New World in Talks With Blackstone to Sell Some Hotel Assets
The hotel industry will be watching whether a potential sale of assets by New World Development will include a few ultra-luxury Rosewood hotels.
Luxury Hotel Network Relais & Châteaux Maps Expansion Into Asia
Relais & Châteaux may one day have a loyalty program. But it won’t be because others do. It will be because they’ve found a way to make it fit their very specific model.
Butterfield & Robinson Takes Anti-Scale Approach to Luxury Tours
Private equity would probably look at the contrarian hands-on approach of Butterfield & Robinson and say it's too costly and unscalable as a tour operator business. But consider the payoff: Record revenue, and over half of customers coming back for high-margin seconds.
Hyatt Expands Loyalty Program to Cover Experiences: Exclusive
Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra revenue.
Hilton Tests Redesigns to Update 106-Year-Old Flagship Brand: Exclusive
The Hilton flagship brand's "three C's" strategy (celebrations, connections, and culture) reads like corporate speak. But it addresses a real challenge. Differentiating 615 full-service hotels in an increasingly crowded segment is no picnic.