The Importance of Consistency
Staying true to your brand is key if you want to retain existing customers and attract new ones – especially at the luxury end of the spectrum.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
What the Very Best Luxury Brands Can Teach the Travel Industry
A new study finds that the more consumers trust a brand, the more successful it is likely to be. Easy to say, but in an era of rapidly evolving trends and tastes, how can brands maintain that trust while reinventing their offerings? Luxury companies have proven especially adept at navigating these choppy waters.
Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon
Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.
Travel Trade Group Fights Back
Travel agents (or advisors) were supposed to go the way of the fax machine. But in the internet era, they've managed to find ways to fight back.
Measuring the Value of Wellness to a Hotel Brand
Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.
Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up
New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.
Can Wellness Provide an Antidote to Overtourism?
We at Skift often discuss the dangers of overtourism. But during a recent forum on global wellness, we discovered a possible cure.
The World of Luxury Tours and Activities
Experiences are becoming a much bigger part of the travel industry and luxury hotels are adding them to their portfolios. The next stage is connecting them to their loyalty programs.
The Roadblocks Airbnb Must Tackle on Its Way to Possible IPO: Skift’s Latest Research
What is hurting Airbnb’s ability to see true success? Increasing regulation, the company’s potential impact on local housing markets and the traditional hotel sector, and the company’s increasing role in hospitality and accommodation distribution. In this report, we attack all three.
Skift Wellness Issue One: Examining the Business of Modern Well-Being
Skift Wellness, our new weekly newsletter, curates the best news coverage of the global wellness space. Join us as we dive into the business of wellness, Skift-style.