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Luxury

Business Travel

The New Luxury Vacation Is Crunchier and Quieter

As guests seek personalization, authenticity, and experiences outside their daily grinds, these well-designed outdoor lodges hit a sweet spot by maintaining a low profile that appeals to their customers' underlying desire to disconnect.

The New Luxury Vacation Is Crunchier and Quieter

Business Travel

Luxury Travelers Seek Winter Alternatives to Hard-Hit Caribbean Destinations

No doubt destinations are hoping that visitors will return when islands have a chance to recover and clean up. Old habits and geography are in their favor.

Luxury Travelers Seek Winter Alternatives to Hard-Hit Caribbean Destinations

Business Travel

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Business Travel

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Business Travel

The Demographic That Luxury Travel Marketers Forgot About

Given their relative wealth and amount of free time, mid-lifers — otherwise known as the youngest baby boomers and the oldest Gen Xers — don't seem to be getting the proper respect and attention from travel marketers. A new report suggests that luxury marketers that ignore this group do so at their own peril.

The Demographic That Luxury Travel Marketers Forgot About

Business Travel

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Business Travel

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Business Travel

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Business Travel

The 6 Big Trends That Are Reshaping Luxury Travel

In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.

The 6 Big Trends That Are Reshaping Luxury Travel

Business Travel

Why Virtuoso’s New Must-Go Destinations Feel Similar

A new Virtuoso survey focusing on coveted luxury destinations for fall and the holidays doesn't cover new territory, but some trends are revealed by reading between the lines.

Why Virtuoso’s New Must-Go Destinations Feel Similar