Surge in Experiential Luxury Travel Drives Growth in Boutique Trade Shows
The recent development of high-end niche travel marketplaces demonstrates that luxury travel is expanding in depth, breadth, and focus.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Niche Luxury Travel Boom Creates Demand for Exclusive Trade Shows
Luxury travel during the past decade has taken off exponentially, driven by growing wealth around the world. It's a natural progression that niche trade shows are popping up to cater to the demand.
Turning Abandoned Hamlets Into Luxury Destinations
Wineries and agriturismo accommodations have long drawn travelers to the Italian countryside. But a more recent development is bringing travelers to Italy's once-abandoned hamlets. Other countries are taking note.
Italy Revives Abandoned Villages as Experiential Travel Destinations
While every destination tries to offer authenticity, few really deliver. But in Italy, scores of local passion projects are serving up the real deal — while helping rural areas make a comeback in a sustainable way.
Retail Giants Test Direct-to-Consumer Wellness Brands
It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.
China’s Massive Social Media Landscape Presents Challenges to Luxury Marketers
The Chinese luxury market is huge but not monolithic. That's why understanding the capabilities of the country's myriad social media apps — and knowing how to nuance messages within them — is key to connecting with this lucrative market.
Luxury Brands Strive to Improve Messaging for Chinese Market
Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.
Travel’s Moment of Clarity: Sober Tourism Is a Real Business
There have always been travelers who don't drink, but the "sober curious" lifestyle movement has created a defined market of people who are eager for trips, tours, and experiences that aren't centered around alcohol. It's surprising that the travel industry has only just started to respond.
Meditation Apps Battle for Airline Partners
If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.
Luxury Gets a Status Boost From Cold Temperatures
Travel marketers need to think outside the box. The icebox, that is. A new research study reports that temperature can impact consumer perceptions of luxury and status.