Surge in Experiential Luxury Travel Drives Growth in Boutique Trade Shows
Photo Credit: An evening event at the Pure conference in Marrakesh. This Is Beyond
Skift Take
The recent development of high-end niche travel marketplaces demonstrates that luxury travel is expanding in depth, breadth, and focus.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
ILTM, the big kahuna of luxury travel, is taking place in Cannes this week. The trade show, which matches high-end travel suppliers with buyers from around the world, is welcoming a record number of attendees this year. About 5,000 people will be milling about the Palais des Festivals.
I can say from personal experience, having attended the show a couple of years ago, that the gargantuan size of the event makes it feel overwhelming. Not to mention that in the sea of attendees, there is little room for the serendipity that occurs when you happen to just bump into someone.
That is one reason why niche luxury conferences are finding success among
