Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

The Hotel as Cultural Diplomacy: More Important Than Ever Going Forward

Cultural diplomacy is often found in museums and cultural initiatives. It is seldom found in hotels. The Royal Mansour in Marrakech was a statement of intent from the king to show the best of the country's craft and service. The result is impactful, especially in these times — perhaps more so than other means of country branding.