Ultra-Luxury Hotels Bet on Measured Growth
In most cases, having not a whole lot more than 25 properties is an optimum number.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
IDEAS: Royal Scotsman Introduces New Dior Spa And Themed Journeys
The Royal Scotsman is set to launch the ‘Dior Spa Royal Scotsman’ in collaboration with Dior Beauty starting from April 2023.
Luxury Brands Bentley and Fabergé Dip Into Selling Travel
High-end brands are using travel experiences to foster loyalty with existing clientele or entice new customers. And they're going to great lengths and partnerships to meet these luxury travelers' aspirations.
IDEAS: Bentley’s ‘Extraordinary Journeys’ Get Travelers Outside of the Car
For car enthusiasts and adventure seekers alike, Bentley Motors' latest endeavour into travel experiences is sure to turn heads.
Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era
Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?
IDEAS: Lionel Messi Swaps Football Boots for Louis Vuitton in New Travel Campaign
Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon's Never End’ campaign.
IHG’s Six Senses Is Adding Luxury Global Membership Clubs
Six Senses CEO Neil Jacobs would like to multiply consumers' encounters with his brand beyond occasional hotel and resort stays. A potential paid membership product would let luxury travelers hop among new clubs, building on a model Soho House has popularized.
Boutique Hotel Brand Maisons Pariente Braves the Paris Market
The first three hotels in Maisons Pariente’s portfolio focused on understated luxury in resort destinations. But, can the family owned company succeed in Europe's capital of luxury hotels?
Bulgari Hotels Sees Unhurried Growth as a Way to Retain Its Cachet
Having a hotel in every gateway city and resort destination may look rich. But Bulgari is wise to preserve the rarity of its brand by keeping its joint venture with Marriott small.
Club Med Aims to Shift Upmarket With New Resorts and Ad Campaign
It's reassuring to see numerous Club Med all-inclusive resorts rebounding post-pandemic and that the company has upgraded many to attract affluent millennial parents. But some experts question its new marketing campaign and strategy.