Free Reports

Examine the origins of this increasingly popular discipline in the travel industry Illustrate the behind-the-scenes customer-focused research processes used by some of today’s most progressive travel organizations Provide examples of…

Why traveler satisfaction is much more of a focus now than it was even just a few years ago, and why that matters Why many travel managers and their travelers…

How understanding recent shifts in consumer behavior is a must for corporate travel managers Why a great user experience results in adoption of a company’s preferred travel booking and expense…

Define what the Asia-Pacific travel traveler wants from a hospitality provider and its loyalty program Spotlight some of the region’s most important markets and their specific characteristics relating to customer…

The confluence of factors driving the rise of the home-sharing economy How Airbnb works, and the benefits for business travelers and their employers Recent research showing heightened levels of traveler…

Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…

Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…

The rise of the Convergence Economy and its impact on meeting strategy How convention bureaus are driving economic development Evaluating the long-term impacts of conventions beyond the visitor spend

How hospitality professionals are collecting data across channels and touchpoints. How to leverage data to customize guests’ experiences from the pre-booking phase all the way to post-stay follow-up. How advances…

What sustainability means for the travel industry in light of overtourism The rise of the “local food” movement, and its impact on tourism Food, culture and Catalonia’s rural tourism industry