Food and Drink

Food and Drink

Quick Service Chains Win Big With Millennial Parents

Quick service restaurants strategically invest heavily in TV and digital advertising, in efforts to push cheaper value meals than competitors and new menu items. It's safe to say, given NPD Group's data, that the strategy has worked. The question is how much lower can prices go before companies start shooting themselves in the foot?
Food and Drink

Starbucks Will Try Recyclable Cups to Cut Waste Footprint

With its popularity and reach around the world, Starbucks is in a position to set a standard when it comes to responsible disposable packaging. But, like paper straws, these changes are sometimes a tricky sell to customers.