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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

TUI office
Experiences

TUI Gains from Experience Sales and FTI Collapse

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.
Jesse Chase-Lubitz | 7 months ago
Experiences

Q&A: The Hidden Element Transforming Tourism in Saudi Arabia

Helicopters are quietly transforming the travel industry in Saudi Arabia by facilitating infrastructure development, managing transport for high-profile events, and ensuring medical safety.
The Helicopter Company + Skift | 7 months ago
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A Curiocity tour
Experiences

South African Travel Company Adapts to New Local Tourism Trends

Curiocity, a South-African company that offers both tours and activities as well as hotel and hostel stays, had to pivot post-pandemic. The switch reveals a new focus on domestic travel and Afro-tourism, driving a shift in its business model.
Jesse Chase-Lubitz | 7 months ago