Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Airbnb Expands Experiences Into Multiday Adventures

Give Airbnb credit for sticking to its blueprint by offering Airbnb Adventures in its own image, avoiding typical mainstream expeditions. Whether this will develop into a reliable service and big business for the homesharing company will be proven on Colorado cliffs and at Galapagos coffee farms.
Dennis Schaal |
Business Travel

A New Generation of Luxury in the English Countryside

There are a number of socioeconomic factors driving the investment and interest in refurbished luxury English countryside escapes, but the most basic is a driving desire from all involved to reconnect with sunlight, nature, and conscious meals in a comfortable setting.
Samantha Shankman |
Experiences

Meet the 2019 Skift Design Awards Judges

The Skift Design Awards recognizes the brands and designers shaping the future of travel experiences. We've pulled together a panel of judges from Bunkhouse, AWAY, Slack, WeWork, and more.
Matt Heidkamp, Skift |
Experiences

The Skift Design Manifesto: Elevating Design Across Travel

In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important. This is our brief guide to understanding the elevated role of design in the travel industry.
Matt Heidkamp |
tripadvisor office scene
Experiences

TripAdvisor Reveals Some of Its Tactics in Growing Experiences

TripAdvisor's key tactics to grow its tours and activities business include the discounting of some products for consumers, practically giving away a reservation system to operators, and rolling out a brand marketing campaign this year. The company talks like it's in it to win it.
Sean O'Neill |