“Design is how it works.” — Steve Jobs
That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
The role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: It will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important.
View and download the Skift Design Manifesto below.