Intrepid Travel y REI se asocian para lanzar viajes de aventura

Key Points

• Intrepid Travel and REI are partnering to launch nearly 90 adventure tours, with special benefits and discounts for REI members starting January.
• The initiative marks Intrepid's largest U.S. partnership and is part of its strategy to expand in the rapidly growing American experiential travel market.
• The partnership aims to attract tens of thousands of travelers by 2030, offering both domestic and international trips, and supports community nonprofits through a portion of sales.

Summary

Intrepid Travel and REI have partnered to offer nearly 90 new adventure travel experiences starting in January, marking Intrepid’s largest U.S. partnership as they target the growing American market for small-group experiential travel. The collaboration features two collections—REI Exclusive and REI Recommended—with discounts and perks for REI members, and aims to attract tens of thousands of new travelers while supporting nonprofit initiatives. The partnership follows REI’s closure of its own travel business, and is intended to scale Intrepid's U.S. presence and capitalize on Americans' increasing interest in active, guided travel.