La Oficina de Turismo de Abu Dabi ficha a Deepika Padukone, de Bollywood; IndiGo se abre paso en Londres

Key Points

• Abu Dhabi named Deepika Padukone as a brand ambassador to strengthen its appeal to Indian travelers, following a wider trend of using Bollywood stars for tourism marketing.
• IndiGo will start direct daily flights from Mumbai to London Heathrow, expanding its long-haul network and aiming to keep fares competitive for Indian travelers.
• Eco Hotels raised $2.2 million for expansion, Air India Express launched seven new routes from Delhi, and ITC Hotels signed a new luxury hotel project in Patna as part of broader tourism development in India.

Summary

Abu Dhabi Tourism has appointed Bollywood star Deepika Padukone as its newest brand ambassador, targeting India's growing travel market and following a trend of destinations using Indian celebrities for promotion. IndiGo is launching its first direct flights to London Heathrow, marking a major expansion of its international network with a focus on keeping fares affordable. Additional developments include Eco Hotels raising $2.2 million for growth, Air India Express adding seven new domestic routes from Delhi, and ITC Hotels signing a new luxury property in Patna, all reflecting the dynamic growth and evolving strategies within the Indian travel and tourism sector.