Los fundadores de Magnuson Hotels lanzarán una marca suave - Exclusiva

Key Points

• Mayfield, a new soft brand from the founders of Magnuson Hotels, is launching with 100 midscale hotels in the U.S. and Britain, targeting independent hoteliers seeking a middle ground between full independence and major franchise brands.
• The brand offers a unified tech platform from Mews, promising simplified operations, dynamic pricing, and no rigid brand standards beyond maintaining a minimum review score.
• Mayfield focuses on the large midscale segment, appealing to essential workers and middle-income families, and allows hotels to retain their own names and operational autonomy.

Summary

The founders of Magnuson Hotels are launching Mayfield, a new soft brand designed for independent midscale hotels in the U.S. and Britain. Mayfield aims to provide a flexible alternative to traditional franchise models by allowing hotels to keep their own names and avoid strict brand requirements, while offering access to a unified tech platform from Mews for streamlined operations. The brand targets hotel owners frustrated by high fees and rigid rules from major chains, focusing on essential workers and domestic leisure travelers, and leverages the founders' experience in supporting independent properties.