Digital Advertising

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

1 month ago

The State of Marketing Technology in Travel 2019: New Skift Research

The State of Marketing Technology in Travel 2019: New Skift Research

Haixia Wang, Skift Research

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

2 months ago

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Dennis Schaal, Skift

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

4 months ago

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

Rafat Ali, Skift

"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."

5 months ago

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

5 months ago